Thought Leadership

Building inclusion beyond National Inclusion Week

BITE’s National Inclusion Week round-up shares inclusive campaigns, advice, lived experience and inspiration from experts across the industry.

Georgie Moreton

Deputy Editor, BITE Creativebrief


National Inclusion Week may be over but the work of creating and sustaining inclusive working culture is a 365-day a year job. The insights and learnings shared during the week served as a reminder about the importance of inclusivity in the workplace and beyond.

From taking a moment to consider how to be a better ally, braving backlash for the sake of progression and looking toward sources of inspiration to spur us on to do better, industry leaders took the time to reflect and share their learnings on how to build a more inclusive industry.

Yet beyond National Inclusion Week, building an inclusive environment has never been more important. At a time when transphobic hate crimes rose in England and Wales by 11% in the past year and in an industry where there remains a significant ethnicity and seniority pay gap of 21.1% in favour of white employees, we all must listen to one another and do better.

Better inclusion within the industry will result in happier people, a more progressive environment and better work but there is still so much to be done to create a safe space for talent. To help facilitate learning, create space for others and fuel conversation, BITE has compiled a National Inclusion Week round-up filled with inclusive campaigns, advice, lived experience and inspiration from across the industry. 

BITE’s most-loved inclusive campaigns 

To celebrate National Inclusion Week industry experts share their favourite inclusive work. 

‘Being a good ally requires empathy’ 

Seb Randle, Head of Allyship at Bloom North, reminds us to bring our human side to work and embrace a learning mindset to be a good ally. 

Join Our Table creates a platform of equity for Black Women in communications 

Join Our Table is a new collective with a clear mission to celebrate Black women in the UK advertising and media industry and champion increased visibility. 

Why aren’t you telling us what you’re advertising?

To mark National Inclusion Week MyVision’s Nathan Tree asks why brands are ignoring the two million people in the UK with sight loss. 

‘Ask, Don’t Assume’ launched to challenge perceptions around disability 

The new campaign, created by M&C Saatchi, is powered by the lived experiences of disabled people. 

As a Blind Photographer my message is embrace diversity 

A Blind Photographer may sound bewildering, but in reality, my blindness grants me a unique photographic perspective, writes Ian Treherne, photographer who worked on the ‘Ask. Don’t Assume’ campaign. 

The power of being yourself: nurturing inclusivity in the modern workplace 

The 10 Group’s James Myers reflects on LGBTQIA+ inclusion within the industry and considers how we can continue to strive for better. 

DE&I, when done right, can contrast the burnout epidemic 

For National Inclusion Week Clockwork Media’s Stefania Paolini shares her experiences in the workplace and tips for more inclusive leadership. 

Has BudLight’s backlash put the fear of getting it ‘wrong’ into every marketer? 

In order to create truly inclusive and progressive work brands have to commit to making a stand. 

Dear Channel 4 

Marc Allenby writes on how Channel 4’s constant strive toward inclusivity has inspired his own work.

‘The industry is moving in a positive direction, but there is still work to be done’ 

Tope Onanuga shares five key ways the industry can move toward greater inclusion.

When will we realise, accessibility is for everyone? 

Weirdo’s Kate Knowles urges brands to consider accessibility in all aspects of work

‘Get comfortable with the uncomfortable’ 

To mark National Inclusion Week Havas’ employee resource groups Adapt, Pride, Embrace and Women of Havas came together to consider how to take action, make impact and become better allies in the workplace.

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