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Creativebrief unveils the social and influencer trends impacting brands in 2025
The Social Sells report pulls on insights from brands and agencies to lift the lid on the new era of social and influencer-driven creativity.
Georgie Moreton
Deputy Editor, BITE CreativebriefCreativebrief has launched Social Sells, a new report uncovering the latest trends in social and influencer marketing in response to the growing number of brands reappraising their approach to social media marketing.
From embracing the power of AI, to delivering personalisation at scale, the next era of social and influencer marketing defies stereotypes.
With a growing number of brands tapping influencers to engage with niche communities and harnessing hype built on social to drive sales, in 2025 the social media opportunity is more vast than ever.
We have observed and supported a growing shift in brands now placing social and influencer more deeply at the heart of their long-term brand-building activity.
Charlie Carpenter, CEO at Creativebrief
The Social Sells report shines a light on the social and influencer trends impacting brands today. The report, which is free to download, delves into insights from brands and agencies to spark creativity. As well as uncovering insights from case studies and leading industry voices to help marketers maximise their social spend.
“We have observed and supported a growing shift in brands now placing social and influencer more deeply at the heart of their long-term brand-building activity,” explains Charlie Carpenter, CEO at Creativebrief.
He continues: “Creativebrief’s position at the heart of the industry affords us a privileged view in spotting patterns and trends. We have been busy supporting brands and agencies in navigating their route through significant changes in the realms of social and influencer in recent times to maximise impact.”
The report includes insight from industry leaders such as Ellie Norman, Chief Marketing Officer at Formula E, Coralie Frost, Head of External Communications and Social at OVO and Gabriel Marchi, Head of Bodega at Wieden and Kennedy. Norman shares how Formula E has used social media to build fandom and tell authentic stories, while Frost champions the importance of investing in building strong social-first talent.
In a bid to help marketers stay abreast of the ever-evolving social and influencer landscape, the Social Sells report offers actionable insights and inspiration to help brands and agencies drive creative excellence in all facets of their campaigns.
Download the report below
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