Digital agency Feed’s latest breakfast debate focused on the concept and practise of “Craft”, and the evolutions digital has brought to it.

Managing Director Matt Lynch chaired the event, and key speakers were graphic designer, author and founder of Unit Editions Adrian Shaughnessy, interior designer and Carden Cunietti founder Eleanora Cunietti, and James Chase, Marketing Director at the Chase Distillery.

Key Take Outs:

Digital cut and paste culture threatens traditional craft: to remain significant it must embody a perfect balance of mastered art and innovation.

True artisanal craft is a rewarding investment for brands, even if it means sacrificing quantity for quality.

Consumers demand seamless and consistent experiences – showcasing true craft enables brands to deliver that. Craft on a grand scale will soon define all digital activity.

To find out more please contact Mark Robinson at Feed Communications