Thought Leadership
Three Things on a Thursday: Perfect partnerships
Brands, icons, and sports teams pairing up to create great work.
The Business Feeling Index
Robust optimism is what drives businesses and business relationships. But how do you drive that? This is not about reasoned optimism. Instead it is the feeling of optimism that requires harnessing.
Kate Howe
CEO gyroAbout
Kate is the CEO of gyro UK. Kate joined gyro in 2014, attracted by the entrepreneurialism of the role and the unique culture of the network. She has 27 years of agency and client-side experience working from London with European-wide and global clients ranging from Cola-Cola, 3M and Sony Europe to UK based accounts with McDonaldâs and Heinz, Kelloggâs and John West. Kate is currently a member of several key industry circles such as the IPA Council, Marketing Society, Marketing Group of Great Britain and is on the steering committee of the Conscious Advertising Network.
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