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Leaders from Unilever, Klarna and Just Global scoop Global Women in Marketing Awards
The awards, hosted at Ravensbourne University London, celebrate the marketing leaders driving brands forward.
Nicola Kemp
Editorial Director CreativebriefUnilever, Klarna and Just Global were amongst the brands and agencies which picked up awards at the Global Women in Marketing Awards.
Nuria Hernández-Crespo, Chief Marketing Officer for Personal Care at Unilever, picked up the Best Leader In Marketing - Brand award. While Erin Hutchinson, Chief Marketing Officer, Just Global, won the Best Leader in Marketing - Agency award.
The One to Watch Award went to Emma Easterlin, B2B Marketing Lead at Klarna. While the Creative Marketer of the Year Award was scooped by Carly Osman-Holme, Fractional CMO at Valerie.
In a global landscape of shifting sands it's more important than ever to champion those influencing and impacting the craft of marketing not only at an industry level also at a societal level, to all the awardees congratulations!
Ade Onilude, Founder & CEO, Women in Marketing, a community interest company
Hosted at Ravensbourne University in London, the global awards shone a light on the leaders making a positive difference in the marketing industry.
Ade Onilude, Founder and CEO of Women in Marketing, a community interest company, explained: "Our global theme for 2025 is The Year of Age, celebrating and spotlighting the intergeneration's, it's another anniversary year for us 21 years since the creation of the first WIM event in homage to international women's day and the 15 year anniversary of the awards.”
She continued: “In a global landscape of shifting sands it's more important than ever to champion those influencing and impacting the craft of marketing not only at an industry level also at a societal level, to all the awardees, congratulations!”
Hosted by Professor Natascha Radclyffe-Thomas, Professor of Marketing and Sustainable Fashion at Ravensbourne University London, and Dr. Kellie Vincent, Executive Dean of the School of Business Management and Commerce at Ravensbourne University London, the awards opened with a reminder of the privilege and responsibility of working in the industry.
Radclyffe-Thomas explained: “The Year of Age, the theme of this year’s WIM Awards, chimes with all of us whose work is based in a belief in the power of meaningful intergenerational connectivity and creativity. Working in higher education is an intergenerational activity that we recognise as both a privilege and a responsibility.”
Vincent added: “Many of you will have been inspired by your educators and encouraged to pursue your careers as a result of your own educational experiences. In a creative industry that often chases youth, the nominees for the 2025 WIM Awards show the depth, breadth and diversity of those pioneering innovation and excellence in marketing.”
The duo pointed to the message behind Chimamanda Ngozi Adichie’s ‘danger of a single story’ as a reminder of the importance of embracing diverse narratives. They explained: “As we celebrate 15 years of the Women in Marketing Awards it is timely to reflect not only on our own personal, educational and professional journeys, and the stories these hold, but to look forward to co-creating a future marketing industry that champions innovation and provides opportunities for tomorrow’s marketers to shine, for multiple stories to be told, and continue to explore and uncover creativity and excellence where Ade Onilude and Women in Marketing CIC have trailblazed.”
This focus on new opportunities was reflected by new opportunities to celebrate trailblazing marketing leaders. Reflecting the growing impact of AI on the creative and marketing industries the WiM AI for Impact Award was scooped by Dr. Gillian Hammah, CMO of Aya Data.
While the WiM Storyteller of The Year award went to Louise Ridley, an Editorial Director who has worked for organisations including The Female Lead.
The awards continue to be a successful showcase for the very best copywriting in the industry Ellen Ling, Copywriter at Lingo ,won the WiM Copywriting Award. While the Brand Copywriting Award went to Allie Mica Oliver, Senior Writer, Dixon Baxi.
Women in Marketing continues to champion the industry’s best and brightest changemakers. The WiM Social Impact Award was awarded to Charlotte Meijer, Founder, Open Justice For All.
Creativebrief is proud to be the media partner for the Women in Marketing Awards.
To see the full list of winners, please click here.
2025 Global Women in Marketing Awards
The winners list in full
Best Leader in Marketing - Brand
Winner: Nuria Hernández-Crespo, CMO Personal Care at Unilever (UK /Global)
Highly Commended: Emma Chatwin, VP Marketing, Europe at Fujitsu (UK)
Erin Denlea, Head of Marketing at Logitech (Switzerland)
Commended: Adelina Din Turcanau, Marketing Director at Pernod Ricard (Romania)
Jenny Li Fowler, Director of Social Media at MIT (USA)
Special Mention: Anna Jaycocks, Global Marketing Director at Reward Insight (UK)
Best Leader in Marketing – Agency
Winner: Erin Hutchinson, Chief Marketing Officer at Just Global, A Trilliad Company, (USA)
Highly Commended: Arabella Cronin, Co-Founder and Account Director at Jointly Creative LLP (UK)
Change Maker Award
Winner: Anais Tarbi, European Marketing Manager, ST Engineering Antycip, (UK)
Highly Commended: Annabel Herrick, Content Lead (Editorial) and Co-founder With Women Network at Starling Bank (UK)
Daisy Holloway, Vice President of Market Innovation at Just Global, A Trilliad Company (UK/USA)
Commended: Sneha Sharma, Marketing Strategist at Memac Ogilvy (Bahrain)
Alexandra Doll, Director of Programmatic and Partnerships DACH at Equativ (France/Global)
One to Watch Award
Winner: Emma Easterlin, B2B Marketing Lead, Klarna, (UK)
Highly Commended: Sthando Msweli, Lead Strategist at Matte BLK (South Africa)
Zhin Kader, Digital Assistant at Festival Republic (UK)
Commended: Oore Adetimirin, Junior Marketing Executive at Featurespace- A Visa Solution (UK/Global)
Enniye Timiebi-Special Mention, Consumer Marketing Manager at Spotify (Nigeria)
The WiM AI for Impact Award
Winner: Dr. Gillian Hammah, CMO, Aya Data, (Ghana)
Highly Commended, Elizabeth Hunter, Lead Copywriter, Multiplier (UK)
Kat Van Biene, Senior Director of Advertising Operations at Just Global, A Trilliad Company (USA)
Commended: Yana Kolesnik, Marketing Researcher and Strategist, Freelancer (Germany)
Janine Michaels, Head of Marketing Operations and Events at Featurespace -A Visa Solution (UK/Global)
Special Mention: Amber Fields, Founder at Black UX Labs (USA)
Creative Marketer of the Year Award
Winner: Carly Osman - Holme, Fractional CMO, Valerie, (UK)
Highly Commended: Esosa Osagiede, Group Creative Director at Insight Publicis (Nigeria)
Commended: Virginia Radu, Senior Manager Premium Portfolio at Bergenbier SA (Romania)
Sona Chandarana, Head of Product Marketing at Featurespace -A Visa Solution (UK/Global)
WiM Storyteller of the Year Award
Winner: Louise Ridley, Editorial Director, Freelancer/Consultant, (UK)
PR Communicator of the Year Award
Winner: Katie Walley-Weigert, Founder, Press on Comms, (USA)
Highly Commended : Emma Heston-Esposito, Marketing and Communications Director at DogPatch Labs (Ireland)
Commended: Cara Hoenkhaus, Senior Global Communications Manager at InfoSum (UK)
Marketing Scientist Award
Winner: (Marketing Education) Dr. Mina Tajvidi, Educator, Researcher and Changemaker, Queen Mary University of London, (UK)
Commended: Sophie Whitehouse, Senior Lecturer (Associate Professor) in Marketing at Kings College London (UK)
WIM Copywriting Award
Winner: Ellen Ling, Copywriter, Lingo, (UK)
Highly Commended: Emily Kerr and Heidi Dixon, Copywriter and Creative at McCann Bristol (UK)
Alice Goodrich, Copywriter at VCCP (UK)
Commended: Michelle Marais, Copywriter at Dentsu Creative (South Africa)
Sally Boffey, Senior Copywriter at Butternut Box (UK)
Special Mention: Navreen Mangat Copy Lead at British Red Cross (UK)
Hayley Cleeter, Content Manager at Wild Frontier (UK)
WIM Brand Copywriting Award
Winner: Allie Mica Oliver, Senior Writer, Dixon Baxi (UK)
Highly Commended: Team Saboteur: Emma Lanman, Mica Zetterquist Helger, Bella Betti-Berutto
Saboteur (UK)
Abi Malins, Copywriter, Freelance (UK)
Commended: Gemma Wilson, Senior Writer at Reed Word (UK)
Special Award for Outstanding Contribution to Marketing – Brand
Winner: Khensani Nobanda, Group Executive: Marketing and Corporate Affairs at Nedbank (South Africa)
Special Award for Outstanding Contribution to Marketing – Agency
Winner: Emilie Sanders Lee, EVP of Global Analytics and Media Operations at Just Global, A Trilliad Company (USA)
Highly Commended: Venus Tawiah, Agency Lead at Now Available Africa (Ghana)
Commended: Jennifer Quigley Jones, Founder and CEO at Digital Voices (UK)
The WiM Social Impact Award
Winner: Charlotte Meijer, Founder, Open Justice For All (UK)
Highly Commended: Andra Nel, Head of Corporate at KFC Africa (South Africa)
Commended Dr. Yasene Jesernik, Founder at Auost Aupair (Germany)
WIM Company Award
Winner: Digital Voices (UK)
Commended: Matte BLK(Pty) Ltd (South Africa)
Independent Consultant Award
Highly Commended: Catherine Warrilow - Founder/Consultant at The Plot (UK)
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