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Leadership lessons from Women in Marketing
Women’s voices should matter in the creative industries all year round, not just on International Women’s Day.
Nicola Kemp
Editorial Director CreativebriefWhat are you doing on the other 364 days a year to promote women in your organisation? On the eve of International Women’s Day 2026, it is a valid question to ask.
At a time when visibility is top of the business agenda, recognising that industry column inches and conference platforms are disproportionately dominated by men should be table stakes. If we want women to thrive in the creative industries, we must show them there is a future for them in the industry.
At the same time marketing leaders, who happen to be women, are frustrated that they are only asked to speak on their experience through the lens of their gender, not their deep sector expertise.
As media partner to the Global Women in Marketing Awards, Creativebrief runs an ongoing interview series featuring female leaders driving the industry forward.
To support Women in Marketing in its mission to educate, inspire, connect, recognise and empower women through the cycle of their lives, we have gone through our archive to highlight the expertise and insight of the Women in Marketing Community. Leadership lessons from the very best.
‘You need to be comfortable with change, not constantly distracted by it’
Ade Onilude, Founder and Chief Executive Officer of the Women in Marketing Community Interest Company, on the glimmers of hope of 2025 and the power of intergenerational creativity.
Read the full interview here
How Defender put women in the driving seat
Victoria Gabriel, Global Communications Manager at Defender and Discovery on luxury, innovation and AI.
Read the full interview here
‘Always be a voice for people who haven’t got one’
Beth Gordon, Trade Marketing Director at The Independent, underlines the power of purpose in marketing.
Read the full interview here
‘The truth is the best weapon we have’
Kai Deveraux Lawson on stepping away to find peace, speaking truth to power and the radical act of rest.
Read the full interview here.
‘Don’t do one thing 100% better, do 100 things 1% better’
Kate Nightingale, Head Consumer Psychologist and Founder of Style Psychology on the power of human centric marketing.
Read the full interview here
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