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Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Lessons from fashion: Power to the people
A desire to play an active role is something brands beyond fashion should be leaning into. In their latest Selfhood report, ZAK asks, who are the brands ahead of the curve?
Dominic Weiss
Head of Planning ZAKAbout
Dom is Head of Planning at ZAK, an under 30s specialist creative agency. ZAK believe in the power of ideas that resonate culturally. Understanding audiences, the things they love, and the things they hate, is our way of getting to those emotional ideas that run deep and make a difference. Dom has applied this thinking to a raft of ZAK clients' including Bloom Gin and New Balance Football. Dom has over 10 years’ experience working in creative agencies and the music business.
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