Dom is Head of Planning at ZAK, an under 30s specialist creative agency. ZAK believe in the power of ideas that resonate culturally. Understanding audiences, the things they love, and the things they hate, is our way of getting to those emotional ideas that run deep and make a difference. Dom has applied this thinking to a raft of ZAK clients' including Bloom Gin and New Balance Football. Dom has over 10 years’ experience working in creative agencies and the music business.
A desire to play an active role is something brands beyond fashion should be leaning into. In their latest Selfhood report, ZAK asks, who are the brands ahead of the curve?
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ZAK look at the new rules of social and how those under 30 find their place in the subcultures of social media, not through being targeted by algorithm, but by being drawn by the pull of the culture itself.
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