Welcome to the first issue of BITE in 2015. Inside we take a look at some of the most ground-breaking work to launch this January, the unescapable rise of the celebrity and the growth of brands looking to immerse their audiences in entertainment-rich platforms.

Once again, we hope this issue brings you a fresh perspective on the trends that are impacting both the agency and client worlds.

We’d love to get BITE into the hands of your team, so if you know someone who would like to receive or contribute then please email ([email protected]).

Click here to view Issue 7 and follow us on SlideShare to receive notifications in the future.

3 trends to look out for:

Unescapable rise of the celebrity: Our culture’s obsession with celebrity and social media continues to bring a new level of value to brands. “Leader brands are using them to flex their dominance, challenger brands are using them as a shortcut to quick buzz, and everyone is using their social media tentacles as a cheaper media channel,” said Tor Myhren, Worldwide Chief Creative Officer at Grey. Unlike celebrity endorsements of old, these are true associations with both parties reaping the benefits on their reputations. Check out how Intel, Diageo, adidas and Mandarin Oriental are using celebrity pulling power.

Agencies featured: MRM Meteorite, adam&eveDDB, Johannes Leonardo, London Advertising

Photo: adidas questions what it takes to be a superstar, by Johannes Leonardo

Immerse your audience: Brands are increasingly looking to emulate the mind-set of publishers and entertainment companies immersing the audience in content-rich platforms. Examples include M&S, Sainsbury’s, Hewlett Packard and Pilsner Urquell producing irresistible and addictive content. This has bought with it a fresh requirement for copy editors, film producers and brand publishers – a fundamental shift in the way clients are shaping their marketing teams.

Agencies featured: Adjust Your Set, Telegraph Hill, Gravity Road, Good Relations

Photo: Hewlett Packard backs online entertainment series The Fox Problem, by Telegraph Hill

New Year, new direction: We often find brands taking advantage of our healthy outlook and fresh perspective at the start of the year. This January Virgin Atlantic, Sports England, Reebok and Shredded Wheat have all launched bold brand campaigns that aim to reset our thinking. They posses instant shareability and talkability and most importantly they keep the engagement with consumers fresh and relevant as we enter the New Year.

Agencies featured: Contagious London, FCB Inferno, McCann London, adam&eveDDB, Venables Bell & Partners

Photo: Sports England gets women to move this January, by FCB Inferno

If you are a client wishing to find out more about BITE or the marketing and agency landscape, please contact:

Charlie Carpenter
[email protected]

If you are an agency wishing to share your work, please contact:

Nicky Herbert or Kara Melchers
[email protected] or [email protected]

Follow creativebrief on Twitter or LinkedIn or Slideshare to discover need-to-know marketing trends and analysis.