Thought Leadership

Last Week’s Most Popular – ‘Weetabuddies’ by The Marketing Store

Ben Somerset-How

Client Director Creativebrief

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Last week, the most viewed piece of new work on the website was ‘Weetabuddies’ for Weetabix by The Marketing Store.

To show how exciting Weetabix can be at breakfast, TMS co-created the Weetabuddies campaign with BBH; channeled through TV, on-pack & in store.

Weetabix

To find out more about The Marketing Store and their work, check out their showcase.

For more detailed case studies in the FMCG sector, take a look at what’s been uploaded to the site here.

Credits for this work

The Marketing Store

Executive Creative Director – Sav Evangelou
Creative Team – Leigh Butler, Katherine Mugridge, Robert Dimmock
Business Director – Emma Kelly
Planning Director – Chantelle Begley
Account Team – Natalie Kingswell, Kate Randolph, Craig Watt

BBH

Creative Directors – Sam Oliver & Shish Patel
Creative Team – Claire Stokes & Maria Sousa Machado
Strategy Directors – Jonathan Bottomley, Rowenna Prest
Business Lead – Paul Matuszczyk
Account Director – Lauren Blunden
Producer – Jemima Bowers
Director – Anthony Farquhar-Smith
DOP – Malcolm Hadley