Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Publicis London’s immersive ‘Rare Minds’ event featuring artist and perfumer Paul Schütze showcased a simple truth: brand differentiation is created less by what’s said and more by how you engage the senses.
Dom is a recent APG Chair and Publicis CSO. He joined Publicis in 2017, where he oversees strategic planning for clients including Tourism Ireland, Cathay Pacific, P&O Ferries and lastminute.com. Prior to joining Publicis he spent 10 years at adamandeveDDB developing iconic campaigns for the likes of John Lewis Partnership, Volkswagen, Aviva & Lloyds. He’s a champion of using Behavioral Science which has helped win over 5 IPA Effectiveness Awards for brands including Direct Line and Teacher Recruitment. He counts DJing and bringing up two kids as a continuous work in progress.
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