Hot Pick
Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
System1’s campaigns of the month: February
Andrew Tindall shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.
Andrew Tindall
Chief Growth Officer System1About
Andrew champions modern marketing effectiveness in a practical way, reconnecting media and creative. Responsible for System1’s thought leadership and global agency partnerships, he's created key publications exploring emotion and creativity’s role in effectiveness across the media mix. Set on making effectiveness for all, Andrew has a weekly The Drum column and booming LinkedIn presence.
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