About

Casey is the founder of Studio Ru, a London-based AI-hybrid creative production studio at the forefront of how brands create, tell stories, and connect with audiences in the age of AI. With 16 years across Dubai, London, Amsterdam and Paris, most recently as Creative Director of Commercial Partnerships at Channel 4, where she creatively led their first AI-powered brand partner ad. Casey brings a rare combination of strategic rigour and creative instinct to everything she builds. Driven by a deep curiosity for how brands can stand out through technology, creative thinking, and cultural observation, she launched Studio Ru in 2025, working with clients including Meta, The Standard, and JOAN.Her Start With Silly workshop method built on creative exploration over instruction, has become a signature way to get teams and SLT genuinely comfortable with AI tools. Casey was the first President of SheSays in 2018 and is also a vocal advocate for women at the forefront of creative technology.