Adidas has released a blockbuster World Cup campaign which celebrates the joy of football ahead of the World Cup. 

The ‘Backyard Legends’ campaign stars Timothée Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman, Zinedine Zidane, David Beckham and Alessandro Del Piero.

With Adidas’ message of You Got This at its core, the campaign inspires athletes everywhere to bring freedom and joy to every pitch. 

Chalamet sets out to assemble a team capable of taking on a local crew of footballers who never lose. The trio, Clive, Ruthie and Isaak, have successfully defended a winning streak across generations. With a legend so strong it has even seen off 90s icons like Zinedine Zidane, David Beckham and Alessandro Del Piero.

Cameos from Balon d’Or winner Ousmane Dembélé, Raphinha, Pedri, Florian Wirtz and Santiago Gimenez amplify the story, each adding to the storytelling of the unbeatable trio.

Set against a nostalgic soundtrack, 90s street and terrace style, analogue tech and era-defining hairstyles, the film blends cutting-edge CGI and visual effects to bring to life a simple truth: the backyard is where pressure disappears and legends begin. Because whether it’s a cage pitch, a parking lot, a patch of grass or the World Cup stage, the game belongs to those who play free.

Florian Alt, Vice President Global Brand Communications at Adidas, explains: “Everyone remembers that feeling: playing for the joy of it, no pressure, no expectations. With Backyard Legends, we celebrate that freedom. It’s a reminder that self-belief and playfulness are the real winning mindset.”

He continued: “As our athletes and federations take to the biggest sporting stage this summer, we know that pressure is part of sport, we hear that directly from them. While we encourage competitiveness, our ambition is to inspire everyone, to disarm that pressure through playing free and believing, ‘You Got This’. This is important for professional and grassroots players alike; in every sport, in every part of the world. The game isn’t defined by the stage, the crowd, or the cameras. It’s defined by those who play free, where everyone can create a legend.”

As the official Match Ball provider and kit supplier to 14 federations competing at FIFA World Cup 2026 adidas is gearing up for the World Cup. A tournament which finds itself at the centre of the most polarising climate in living memory.