Aldi releases Christmas teaser campaign

Kevin the Carrot is back with a teaser paying homage to Nike’s 1998 World Cup Campaign

Nicola Kemp

Editorial Director Creativebrief


The Christmas advertising season is for the UK advertising industry, what the Super Bowl is to the US. A unique moment in the creative calendar in which advertising becomes part of the national conversation. 

The power of this conversation is reflected by the growing trend towards brands teasing their Christmas campaigns. Asda, who has this year turned to the festive firepower of iconic Buddy The Elf trailed his arrival with press ads. Now Aldi is heralding the return of ‘the nation’s favourite Carrot’ with a social campaign. 

The Christmas tease, which can be seen on Aldi’s YouTube, Twitter, Instagram and Facebook accounts, was created by McCann Manchester. 

The new 50-second spot shows Kevin and his family in the airport departure lounge, preparing for a Christmas trip to Paris. Kevin is reading a newspaper and expresses his disapproval over holding ‘a football tournament in December’. He screws up the newspaper then tosses it away. Only for some familiar, now vegetable-based football characters to use it as a football for a kickabout. With characters including Marrowdona, Beth Swede and Roy Bean the teaser is not short of festive characters. 

Adam Zavalis, Marketing Director at Aldi UK, commented: “Christmas celebrates the joy of being with loved ones and this year more than ever we all need a bit of light entertainment as we celebrate the season together.  

2022 marks the seventh year of Kevin the Carrot as Alid’s festive superstar. 

Agencies Featured