March 10th 2026

John Lewis taps Daisy May Cooper for Mother's Day push

The social-first campaign, created by Saatchi & Saatchi, delivers real talk on what women really want for Mother’s Day.

Editorial Director Creativebrief

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Retail Influencer Advertising/Creative

The UK-wide campaign ‘World Cup For It’ is designed to showcase how The Sun app keeps the fans at peak World Cup fever 24/7.

Fruitilicious is the latest iteration of the campaign from Quiet Storm.

As World Cup value moves beyond official rights, the smartest brands will be those that understand where football culture is really being created.

Andrew Tindall shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.

The pressure to show quick returns can prevent long term growth, writes Jordan Shaver.