Starbucks, the coffee house which famously built its brand on being the ‘Third Space’ between home and work, is reflecting the blurring of those lines in its new campaign.

The ‘Made in Starbucks’ campaign, created by Anomaly, spotlights the role Starbucks plays in celebrating creative communities and the idea that the most powerful creative ideas still happen when people come together in-person. 

The campaign has been designed to celebrate the hustle, craft and creativity taking place in Starbucks, while also inviting customers to come inside and start their own creative journey.

At the heart of the campaign is a hero film featuring real creatives, customers and Starbucks partners (employees). 

The work is shot in a raw, observational style by director and photographer Daniel Broadley and Harriet Bols through Kode Media.

The team captured musicians, illustrators, writers, producers and poets in Starbucks coffeehouses up and down the UK, from Dorset to Edinburgh.

The celebration of UK creativity comes as Starbucks’ research shows that almost three-quarters (73%) of Millennials and 65% of Gen Z believe face-to-face connection is essential for unlocking creativity.

However, the research reveals concern that creative spaces to come together are harder to find. Over half (58%) of young people worry that places where they can connect and collaborate are disappearing, with over a third believing this would negatively impact their creativity (36%).  

Vic Robertson, Marketing Director of Starbucks UK, explained: “One of my favourite things about spending time in our coffeehouses is seeing how many different ideas are taking shape around me. You might have someone sketching designs in the corner, another person preparing for a pitch meeting and a group of friends discussing a new idea for a side-hustle over a coffee.” 

She continued: “Starbucks has always been about more than coffee. Made in Starbucks celebrates the communities already thriving in our stores and reinforces our commitment to creating welcoming spaces where people can come together and create.” 

Toby Allen, Chief Creative Officer at Anomaly, added: “Made in Starbucks was built around a simple creative principle: capture what’s really happening in the coffeehouse. Instead of creating a polished version of creativity, we put real customers, baristas and makers at the heart of the campaign, documenting the conversations, ideas and passions that come to life in Starbucks stores every day. The result is work that feels authentic, human and rooted in genuine stories.” 

The campaign will also be brought to life in-store as seven store windows across the UK become real-life creative canvases for local sign-makers, featuring original artwork and inspiring messages. Havas Media UK, Edelman and Linney Create also supported the campaign.

‘Made in Starbucks’ will launch across social, out-of-home (OOH), in-store, and AV channels, supported by paid, owned and earned amplification.