Magnum schedules in sunshine ahead of summertime

The brand has evolved its ‘Find Your Summer’ platform to underline that ice cream is not just for summer.

Deputy Editor, BITE Creativebrief

Related Tags

food & drink

The posters are designed to celebrate the pure fun and escapism of a summer kickabout.

The summer football campaign, created by Zeal, features a wrap of London’s iconic BFI Imax cinema.

The ‘Now We’re Cooking’ campaign aims to make cooking more accessible through product launches and recipes.

The full-scale takeover aims to make the relaunch as a fan-led cultural moment.

A brand-building and platform-nascent approach is growing more important for food brands.