Sky Business is rolling into the mobile market with an upbeat launch campaign created by House 337.

The campaign, which introduces Sky Business mobile to SMEs, is entitled ‘Keep Rollin’ and taps into the 90s nostalgia trend with a soundtrack of the Sugababes’ iconic hit Round Round. 

The creative uses roller skating as a visual to highlight Sky Business mobile's roll and share feature. A product that was created with small and medium business owners in mind. Not only are small businesses the engine of the UK economy, but small and medium business owners are often juggling multiple roles and responsibilities.

At the heart of the film is Kate, a skate shop owner who smoothly glides to her city shop, navigating obstacles with ease and grace. Mercifully jargon free, the campaign is the latest example of a human-first approach to B2B marketing.

Dynamic camera work gives a sense of momentum to the campaign as viewers follow Kate’s skating across town. The ad finishes at Kate's Skates, where Sky Business data tubes visualise the’ Roll & Share’ feature that automatically rolls over unused data and shares it across her team.

Alessandra D'Avino, Brand Marketing Director at Sky Business, says: "Small and medium business owners face different demands every day, and their mobile needs change accordingly. Roll & Share is the only business mobile proposition in the market that truly adapts to these realities, automatically redistributing unused data across the team in the background, with no admin required.”

She continued: “House 337 understood that this unique offering isn't just about connectivity; it's about giving businesses back their time and money. You keep the data you've already paid for, and it works for you without any extra effort. It's one less thing to worry about, so business owners can focus on what really matters: running their business”

Ross Newton, Creative Partner, House 337, added: "B2B advertising is often dull, packed full of jargon and endless information, and normally centres around the same old cliched businesses. We wanted to do something different that would show the emotional, rather than rational, benefits of Sky Business mobile and do it in a really fun and entertaining way. By bringing Rollo Hollins and the Armoury crew onboard, we knew we’d have a dynamic and exciting ad that would feel fresh and really stand out”. 

He continued: “The roller skates don't just add a more interesting narrative, they're the perfect metaphor for Roll & Share, the key product feature that we needed to promote. It's a bold first step into the business mobile market for the brand, and we're excited to help them do that in a way that feels unexpected yet genuinely relevant to their customers."

Directed by Rollo Hollins and brought to life by production company Armoury, the film uses fluid camera work including FPV drones and skate-cams to mirror the effortless data sharing the new Sky Business mobile offering enables.

The campaign marks Sky Business's first move into the mobile category and sets a confident tone for what's to come. The work targets audiences who are traditionally change-resistant and has been designed to build long-term memory structures to capitalise on consideration moments.

The campaign will roll out across TV, cinema, broadcast video on demand and social. Media planning handled by Publicis Media. House 337 worked with production company Armoury and post-production company Creative Outpost.