‘The future is uncertain. The facts shouldn’t be.’

This is the powerful strapline at the heart of a striking new campaign from Mosaic, which is part of T&P, for The Times and The Sunday Times.

At a time when the future feels so uncertain, The Times and Sunday Times have launched the second iteration of the ‘Times change. The Times remains.’ brand platform.

The campaign has been designed to explore the big stories that make the future feel more uncertain. It aims to communicate how the dedication of The Times and Sunday Times to quality journalism helps its readers to understand what’s really going on.

Tracy Yaverbaun, General Manager at Times Media, explained: “The Times and Sunday Times are renowned for independent, authoritative journalism – a commitment recognised in 2025 when we were named News Organisation of the Year by the Media Freedom Awards, The Press Awards and the London Press Club.”

She continued: “As we enter 2026, we continue to invest in the very best journalism, ensuring our audiences can understand what’s really going on and engage with our reporting wherever and however they choose – online, on the app, in print, on video, on social platforms and on Times Radio."

Russell Ramsey, Executive Creative Director of Mosaic, which is part of T&P, added: “This campaign translates the contemporary feeling of global uncertainty into a powerful narrative. It demonstrates how The Times and Sunday Times remains the definitive source for cutting through the barrage of misinformation."

The media was bought and executed by Mosaic in collaboration with The Times and Sunday Times' in-house marketing team. 

The campaign will run across video on demand, radio, out-of-home and social media.