YouTube levels up creator partnerships with social series
‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.
Nicola Kemp
Editorial Director CreativebriefYouTube is launching a new content series to help creators grow confidence, knowledge and skill to better leverage effective brand partnerships.
‘The Brand Deal Desk’ is a five-part series which is hosted by creators Max Fosh, Erin White and Grace Andrews.
The series breaks down brand deals to educate every creator to navigate their own brand deal journeys. During each episode the hosts are joined by other ‘pros in the know’ including a host of fellow international YouTube creators such as; the UK’s Nella Rose and Talia Mar, top Arabic creator, Khalid Al Ameri and Germany’s go-to foodie, Andong.
The series also offers top pro tips from industry experts including Arcade/The Sidemen’s Jordan Schwarzenberger and Becky Owens, Chief Marketing Officer of Billion Dollar Boy.
Topics span increasing visibility with brands to navigating negotiations to sharing performance reports - including the quick, easy steps with YouTube Creator Partnerships, directly in Studio. Creators can learn how to master the art of the follow-up and transform one-off deals into sustainable partnerships.
Navigating brand partnerships can still feel opaque, particularly for emerging talent trying to turn audience success into sustainable revenue.
Hal Arnold, Director of Production at Little Dot Studios
The series, which will run on the YouTube Creators channel, was originated and produced by Little Dot Studios, led by Creative Director and Executive Producer Kate Vogel and Directed by Oliver Warren.
Hal Arnold, Director of Production at Little Dot Studios, said: “Creators today are building sophisticated media businesses, but navigating brand partnerships can still feel opaque, particularly for emerging talent trying to turn audience success into sustainable revenue.”
He continued: “The Brand Deal Desk was designed to demystify that process in a way that feels genuinely useful, entertaining and creator-first. We wanted to create something that didn’t just explain the mechanics of brand deals, but reflected the realities of creator culture and the ambition of modern YouTubers. Working with YouTube and such an incredible roster of creators and industry experts allowed us to build a series that’s practical, funny and rooted in real experience.”
Little Dot Studios will also produce a special bonus episode live from the YouTube stage at Cannes Lions this year, showcasing a real-world creator brand partnership case study.
