Brandtech brings ethics to AI for marketing leaders

The launch of Bias Breaker is taking aim at AI’s role in perpetuating stereotypes

Editorial Director Creativebrief

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AI industry

In an industry obsessed with the new and the next, AI is here to stay.

Agencies are feeling the pressure to embrace AI in whatever way they can.

Tony Quinn considers the impact of AI and encourages the industry to learn from Marina Hyde’s forward-thinking mindset

As Generative AI tops the marketing agenda Imagination’s Helen Bellringer explains the importance of curating AI generated content

The set of principles have been designed to help the industry embrace AI in an ethical way