March 3rd 2025

Building a better feed: how brands can support young men’s digital wellbeing

Businesses must be a part of a shift that promotes wellbeing and embraces authenticity over perfection, writes Dafs Rhys Woodward.

The Sun celebrates the shared obsession of the World Cup

The UK-wide campaign ‘World Cup For It’ is designed to showcase how The Sun app keeps the fans at peak World Cup fever 24/7.

Fruitilicious is the latest iteration of the campaign from Quiet Storm.

As World Cup value moves beyond official rights, the smartest brands will be those that understand where football culture is really being created.

Andrew Tindall shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.

The pressure to show quick returns can prevent long term growth, writes Jordan Shaver.