The feel-good campaign is a celebration of Debenhams as an online festive destination.
Debenhams is delivering festive theatrics in its new Christmas campaign that positions the retailer as a go-to online Christmas destination.
The campaign, created by Exposure, is a feel-good celebration of the Debenhams shopping experience. It sees a celebrity cast of presenter and podcaster Olivia Attwood, former footballer, podcast host and pundit Peter Crouch, and comedian and presenter Judi Love take part in a joyful Christmas parade.
At the heart of the campaign, a sparkle-filled film opens up on a familiar suburban street. The everyday scene is interrupted by festive magic that turns the cul-de-sac into a Christmas celebration.
The parade opens with Atwood, who bursts onto the street in festive ringmaster wear. Love waves down to the street from the top of a giant shoe while Crouch dons angel wings. The street is lit up with giant Debenhams products to showcase the breadth of festive gifts and essentials the retailer can deliver.
With warmth, wit and sparkle, the campaign positions Debenhams as a go-to for all things festive.
The campaign is part of Debenhams’ ongoing ‘Debenhams Delivered’ proposition, underlining the brand's new online offering. The Christmas campaign helps audiences deliver Christmas stress-free, with everything available at the click of a button and delivered straight to shoppers’ doors.
"Debenhams remains one of the most recognisable and beloved names in retail. The new ‘Debenhams Delivered’ campaign brings this to life through a distinctly festive celebration, a Christmas Parade with a twist. We’re proud to continue our partnership as lead creative agency, creating a campaign that not only entertains but reinforces Debenhams as modern, digital-first retailer at the heart of the festive season,” explains Maneeze Chowdhury, CEO of Exposure.
The film has been designed to showcase both the scale of Debenhams' offering whilst underlining its ease and accessible online offering. The spot aims to engage shoppers during the peak retail period.
The multichannel campaign launches on YouTube, rolling out across broadcast television, BVOD, CTV, OOH, DOOH, radio, digital, social media and press. Key placements will include placements during Wicked: For Good in cinema and Oxford Circus takeover.
With seasonal festive theatrics and glam, the campaign delivers joy in droves.
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