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April 15th 2026

90 years of the Masters: A masterclass in brand, culture and consistency

Millie Katesmark explores how The Masters built an enduring brand that continues to resonate with golf fans.

Millie Katesmark

Account Executive Ten Toes

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Millie Katesmark

Account Executive Ten Toes

About

Millie Katesmark is an Account Executive at Ten Toes, a sports marketing and digital agency working across brand, content and sponsorship activation.

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90 years of the Masters: A masterclass in brand, culture and consistency

Millie Katesmark

Millie Katesmark

About

Related Tags

Users who viewed this article also looked at:

Tennent’s dreams of Scotland’s World Cup

Purposeful partnerships

The Broken Toy Factory: mending and reflecting

What Arsène Wenger can teach CMOs about winning with culture

Gymnast Becky Downie on how brands can partner with athletes

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