Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
We must be more engaging, impactful and interesting if we wish to capture attention, writes Nick Bell.
The Cinderella story of advertising: from post boy to President of D&AD. In his almost 40 years in advertising, Nick has held many top positions, including Executive Creative Director of Leo Burnett, J Walter Thompson and Fallon and Global Creative Director at DDB. He has won all the top advertising awards and Advertiser of the Year twice.
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