About

Zaid is a brand and communications expert with nearly three decades’ experience across some of the world’s most iconic brands. At Unilever, Zaid helped make dreams come true with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at some of the world’s most prestigious agencies including Mother, TBWA and McCann London, where he went on to become CEO and leader of the agency’s transformation agenda. Zaid is a huge believer that in marketing, every touchpoint matters. It’s no surprise, therefore, that he has co-founded and led launched multiple specialist marketing and communication agencies. In 2025, he merged his portfolio of companies into a single offering, Beyond, home to the brightest minds in media, creative and innovation, on a mission to set brands free. Zaid is also a member of the Council at the Institute of Practitioners in Advertising.