From AI slop in the olympics to AI brands turning to human creativity in the Olympics, the fundamental truth remains human creativity still matters, writes Wonderhatch’s Jed Price.
Jed is Head of Strategy at Wonderhatch, a creative agency in London. He’s spent 12 years trying to make brands mean something - previously at Ogilvy, TBWA, and Saatchi & Saatchi - and he’s increasingly interested in what happens to that mission now that machines can do it faster but not necessarily better. He uses AI and thinks it’s the most exciting tool the industry has ever had. He also thinks tools are only as good as the humans holding them, and some of us have butterfingers.
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