Sainsbury’s pop-up challenges overcomplicated wellness fads
The concept store shows that healthy eating doesn't need to be complicated.
Murillo Meireles explores the impact of the pandemic on the QSR industries and considers the new opportunities.
Joining Missouri five years ago, Murillo heads up the agency’s strategy department. Murillo is the mastermind behind building and developing client strategies, working closely with both the account and creative teams. His experience spans over multiple sectors, from F&B to education to sport. Murillo is also heavily involved in writing insights and trends reports, and is the primary copy writer for the agencies bi-annual publication, Show Me.
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