Beyond the trend: making fandoms work for your brand
How brands can better understand fandoms and start embedding themselves into fan communities with purpose and impact.
Emily Williams
Strategy Director Born Social
About
Emily is Strategy Director at Born Social, leading social strategy across the Diageo portfolio on brands like Smirnoff, Captain Morgan and Guinness. She’s worked closely on the shift to community-first strategy across Guinness most notably, taking the brand from being ‘on social’ to being truly social-first. She loves cutting through the fluff to deliver simple strategy that solves problems for big and complicated businesses, and with over 13 years of experience in social and digital, she’s done this for brands like Primark, PepsiCo, Pfizer, Jaguar Land Rover, Facebook and Mars.
