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Brands must adapt to social commerce, or be left behind
As social platforms become serious e-commerce channels, Oli Booker, Head of Paid Social at Reprise UK outlines how brands must adapt and embrace new opportunities now, or risk being left behind.
Oli Booker
Head of Paid Social Reprise UKAbout
Over the past decade, Oli has worked across all things social media. He started his career in organic social and online reputation management, managing a number of high-profile retail accounts. In more recent years, Oli has focused his efforts on paid social distribution with multinational brands across both the branding and direct response accounts. At Reprise, he has worked with some of the agency's biggest social media spenders including Amazon, Rockstar Games and many others. Oli currently leads a team of 30 paid social specialists at Reprise Digital and loves chatting about the next big thing in the social space!
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