Let’s get physical: why playfulness can be a powerful drive to action
Focusing on the fun in creative to form authentic connections between brands and consumers.
Google “retail is dead” and you’re faced with sifting through 26,800,000 search results. As a strategist working with retailers day-in day-out this is either a very bad thing or a very good thing, depending on which way you look at it.
Richard is the lead strategist at Portas and has led projects for clients including Mercedes-Benz, Westfield, Sainsbury’s Argos & Habitat.
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