Campaigns must be personalised, not absent
Sara Francis, CEO of Joystick by Incubeta on how the data shows in the midst of the coronavirus crisis, consumers were actually far more open to hearing from brands than many may have believed.
Sara Francis
CEO Joystick by Incubeta
About
Sara is a seasoned digital marketing executive with extensive knowledge in management, client strategy and business development. For the first part of her career, Sara focused primarily on executing high impact campaigns in the entertainment vertical working for such companies as Miramax, Deep Focus and Moxie Interactive. As CEO, Sara leads the charge of Joystick and its alignment with the rest of the global Incubeta group while continuing to advance Joystick’s future and continued growth always through a creative lens. Sara grew up in Connecticut, is a graduate of Vassar College and most recently the Executive Program at UCLA Anderson School of Management. She lives in Santa Monica and spends her weekends and time off at her Lake Arrowhead cabin with her family.