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Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Consumer movements leaving 2020 behind
The innovation leader Mordecai explores how marketers and consumers alike have pivoted to an ever-changing world.
Mordecai
Innocean WorldwideAbout
An award-winning adwoman and hope-led activist, Mordecai leads Innovation for some of the world’s greatest brands broadening horizons, growing business, and innovating industry. Most recently Head of Innovation + Partnerships at Innocean Worldwide (Hyundai Motor Group), she previously led innovation at OMD USA and for Fortune100/FTSE 150 clients such as Apple, Warner Bros, Pepsi. Mordecai is also an advisor to start-ups, on the US board for Skateistan, a founder of Bluestockings Bookstore (NYC), strategic partner to Lonely Whale, and in the streets activist for racial justice. An active mentor, Mordecai supports teams participating in Cannes Young Lions, 4A's etc. She was recently named a 2020 She Runs It (formerly Advertising Women of New York) Global Change Maker, VentureFuel Visionary for 2019, and 2019 Internationalist Agency Innovator of the Year.
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