Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
The future of work is about so much more than returning to the office, but a generational reset with significant implications for decades to come.
Paul founded Here be Dragons in 2015 (then known as Mc&T) after over 10 years at big agencies. The agency’s clients lead or disrupt their industries and Here be Dragons devise strategies and creative campaigns to keep them punching through the industry chatter, connecting them with audiences via a mutual understanding of the real relationship between brands and public - mutuality, respect, value-exchange.
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