What Arsène Wenger can teach CMOs about winning with culture
Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.
In an industry narrative which espouses the learning opportunity of failure, Sara Tate and Anna Vogt believe now is time to change the narrative surrounding overcoming failure.
Sara Tate is an Executive Coach, Brand Consultant and Author. She was voted Best Leader in Marketing by Women in Marketing Awards and won Campaign's Female Frontier Award. She co-hosts The Rebuilders podcast. Tate was previously CEO of TBWA\London and prior to that a partner at Lucky Generals and Managing Director of Mother London. She was the first woman appointed to Mother’s board and the first MD the agency had appointed. She is also a member of Women in Advertising and Communications, London.
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