Creativebrief reveals rise of social-first marketing in new report
The Social Sells 2.0 report uncovers how senior marketing leaders are increasing investment in social media.
At a time when audiences are seeking authenticity, influencers are getting real.
As the co-founder & CEO of Social Agent, Lisa Jammal is leading a new era of on-demand content creation, connecting users with creators to capture and edit shareable moments in real time. Before launching Social Agent, Jammal became the founder and CEO of Social Intelligence Agency (SIA), one of the industry's first dedicated social media agencies.Sheâs also been at the forefront of live social media production, crafting dynamic audience experiences for major events like The GRAMMY Awards and The Emmy Awards. Jammalâs innovative approach to social media began in 2011 with The Tweet Squad, later evolving it into SIA in 2014. A graduate of UCLA Extension and Loyola Marymount University, sheâs a Forbes Agency Council member and has been featured in Forbes, E! News, Cosmo UK, LA Weekly and more. Named one of â15 Fresh Faces to Watch,â Jammal remains a trailblazer in social media, championing innovation and real-time storytelling.
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