How to Harness the Power of Sport in Marketing Year-Round
With the winter Olympics and Paralympics upon us, iStock’s Jacqueline Bourke explores how can brands use sports to connect with their customers
Jacqueline Bourke
Director of Creative Insights, EMEA iStock
About
As Head of EMEA for Creative Insights at iStock, Jacqueline works with an international team of videographers, photographers, researchers, art directors and photo editors. The Creative Insights team regularly conduct in depth- analysis on consumer sentiment as it pertains to visuals, as well as reviewing worldwide communications and analyzing social, cultural and technological data. Combined with iStock’s invaluable access to customer buying patterns, the team’s work helps identify and shape visual trends that better connect customers to brands. Jacqueline has a unique insight into how images work in innovative communications, and the key factors in choosing powerful imagery for compelling campaigns. Her expertise covers a wide range of fields such as advertising, cinema, social networks and press.