Creativebrief reveals rise of social-first marketing in new report
The Social Sells 2.0 report uncovers how senior marketing leaders are increasing investment in social media.
Recipe’s Oya Mustafa on building upon existing beliefs and spotlighting talent
Oya is the Director of Business Development and an Executive Board Member at Recipe, a top 10 UK independent creative agency. She has been instrumental in driving growth since joining in 2021 - securing high-profile clients such as Auto Trader, New York Bagel Co., Zurich, Whyte & Mackay, and RAMONA’s. In 2024, Recipe achieved a 43% increase in annual sales, tripled its £1m+ accounts, improving its pitch win rate to 50%. Oya champions Recipe’s ethos, Good People, Great Work, by fostering enduring partnerships and amplifying impactful campaigns. As chair of the DE&I council, she is committed to cultivating an inclusive workplace that celebrates talent and culture , earning Recipe recognition in Campaign UK’s Best Places to Work, IPA’s People First Promise badge, and the Oystercatchers Awards - best culture shortlist 2024. A 2024 finalist for Campaign UK’s Inspiring Women Award and a BD100 nominee, Oya is also a career coach, mentor, spoken word artist, and advocate for meaningful causes.
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