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Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
How to make TV, and advertising, that stands the test of time
Sarah Beatty, Copywriter at Crispin Porter Bogusky on how advertising can keep it real, and truly reflect modern society.
Sarah Beatty
Copywriter Crispin Porter BoguskyAbout
Sarah Beatty is an award-winning creative copywriter, who has brought content-creation and brand strategy together for brands like ASOS, Renault, BT and Diageo. Before joining CPB, she spent nearly four years at BBC Creative working across all their TV and radio channels, on some of their best-loved programmes.
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