Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Brands must think creatively to build memorable experiences that foster deep relationships with their audiences.
Tim Nash is Head of Creative Strategy at We are IPOS, an interconnected agency powering brands with award-winning creative brand activations and world-class creator talent management. With more than 20 years’ experience working with brands in-house and agency-side, from shop floor to C-suite, Tim offers a unique perspective on creating impactful physical activations and real-life experiences. At IPOS Creative, Tim leads the charge in helping global brands build connected campaigns that resonate at every touchpoint, focusing on hyper-physical experiences that are cohesive, consistent, and strategically crafted to deliver targeted 360° impact that goes beyond traditional omnichannel thinking. Tim is also the visionary curator of Shop Drop Daily, a leading industry platform showcasing the best in physical brand expression.
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