As women’s sport becomes more mainstream brands must treat it as its own entity
Siobhan Simpson recently joined The Brooklyn Brothers as a Strategy Director, bringing with her a wealth of fashion, beauty and lifestyle experience across brands including Dr Martens, M&S, Benefit Cosmetics, Habitat, Sainsbury’s Tu and F&F. Siobhan has 13 years of experience working in creative agencies in London, Manchester, and New York. Her varied background makes her a multi-disciplined strategist, delivering brand and campaigns work as well as comms platforms and always-on strategies. The nature of Siobhan’s retail experience gives her a unique lens through which she approaches strategy; marrying the worlds of data, creativity and production to develop robust content-first strategies.
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