About

With over 20 years of experience in customer engagement, Natalie has spent the past seven years leading Loyalty at BBD Perfect Storm - an independent brand and cultural transformation company. At BBD Perfect Storm, Natalie focuses on transformative loyalty and CRM strategies that deliver measurable impact. She collaborates with clients across retail, leisure, finance, hospitality, travel, and luxury to optimise customer relationships and drive value for both customer and brand. She specialises in loyalty strategy and design, CRM, and member experience, partnering with leading brands across luxury, retail, travel, and finance to build deeper customer relationships and drive long-term value. Natalie is passionate about transforming transactional interactions into meaningful emotional connections. She believes the most effective loyalty programs are those that don’t feel like programs at all, but rather reflect a genuine, valuable relationship between brand and customer.