Authenticity still beats automation writes Chen Guter, CMO at Dig.
Chen Guter is CMO at dig, where she helps brands earn attention in a video-first world using culture, craft, and data. With 18+ years across global B2C and high-growth B2B, she’s known for building brands people trust and building marketing orgs that perform. She previously led marketing as VP Marketing at Lusha and at AppsFlyer, and spent a decade at Procter & Gamble leading billion-dollar brands including Pampers, Fairy, Always, Tide, and Pantene. Chen mentors through G-CMO and coaches executives on personal branding. Her work sits at the intersection of storytelling, strategy, and human emotion.
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