The explosive Mentos and Cola experiment has been revived for the Fortnite era with the launch of a custom rocket launch dubbed ‘Mentos Fizzooka’.

Created by Mentos and BBH London, the Fizzoka resembles a giant roll of Mentos attached to a cola bottle. Launching on Fortnite Creative, the Fizzoka aims to put the Mentos brand in the games hands. 

Over the next two weeks, it will be dropped into some of the most popular Fortnite Creative maps, Piece Control 2v2’, ‘Piece Control 1v1’, ‘Troll Bed Wars’, and ‘Sky Wars’ with a combined audience of over a million players per day, on average.

BBH and gaming specialists, Metavision, worked with individual map creators to ensure the Mentos Fizzooka offered gamers a fresh alternative to their usual arsenal that was both fun to play with and tactically effective.

The Mentos Fizzooka has been designed with the user experience in mind and it claims to be the only Fortnite launcher that has been designed specifically to wipe out player builds with a single shot. 

According to BBH, the launch marks the the first time the Mentos and cola experiment has appeared in a gaming platform. It is also the first branded tactical item to be released in Fortnite Creative.

Hugues Leydier, Senior Global Brand Communications and Activation Manager, Mentos: “Mentos is all about refreshing the everyday, so what could be better than refreshing the original Mentos and cola experiment and shaking up the world of gaming at the same time.”

Mentos also tasked YouTube creators, The Hacksmith, with creating a turbocharged IRL version. The real-life Mentos Fizzooka is over a metre long and can shoot a soda geyser with the force of a firehose.

In addition, 30 replica Mentos Fizzookas have been manufactured by BBH London and production company, We Make Stuff Happen, which have been sent to selected influencers around the globe to try out for themselves, under carefully controlled conditions.

Stu Royall, Creative Director BBH London, added: “For years the world’s greatest amateur scientists have been experimenting with the most formidable force known to humankind: Mentos and cola. But beyond blowing up bottles in their back gardens, no one has been able to harness its awesome potential… until now.”

The Mentos x cola experiment first came to fame in 1999 and has been a mainstay on YouTube, TikTok and social media sites ever since. And now with the invention of the Mentos Fizzooka, it seems there’s still plenty of fizz left in the famous experiment.

The campaign will run globally, with over 20 markets amplifying the Fizzooka launch with local influencers, media and across social activations. Wavemaker, which is part of WPP, developed and executed the media strategy for the campaign, encompassing planning, buying, and evaluation. The campaign is designed to deliver maximum impact with Gen Z globally.