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Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Must be hard selling door to door from up there in your ivory tower
Jon Williams, Founder & CEO at The Liberty Guild in the power of research and of understanding consumer opinion in real time and adjusting creative as you go.
Jon Williams
CEO The Liberty GuildAbout
With The Liberty Guild, Jon is redefining the way creativity is bought and sold. Because it’s broken right now isn’t it? In a past life, he was the first ‘digital’ leader in the UK to run a ‘traditional’ creative department. Later as Chief Creative Officer of Grey EMEA, running 47 agencies, he transformed its creative output to deliver more Lions than any other region, in the then AdAge Global Network Agency of the Year. With over 300 international awards personally, he’s been foreman of, or sat on, pretty much every creative jury there is, including Cannes & D&AD multiple times.
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