Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
The effectiveness of relating your company to the past
In 1997 professional salesman Peter Campbell saw a tiny advert in his local newspaper looking for an agent to sell frozen drinks in the North East of England, he liked the idea and took it up. Campbell started Snowshock in 2003. He didn’t let the fact he had no money to invest stop him, he begged and borrowed his start up funds and found a friendly bank manager. By 2009 Snowshock Slush was a nationwide brand and by 2011 Snowshock was the preferred, authorised supplier to the majority of the UK’s convenience stores including Nisa, Costcutter and Londis, today supplying upwards of 4000 customers, sales are approaching £4.5m.
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