Jeavon Smith, ECD and Partner at Amplify on how the continual harmonising of IRL and URL is the new sweet spot for how we creatively continue to redefine experience.
As Creative Partner and Executive Creative Director at Amplify, Jeavon Smith is at the forefront of ideas-led thinking, not just within Amplify but also within the wider industry. During a ten-year career at Jack Morton, Smith launched the agency’s Seoul office before becoming VP, Creative Director and later joining Amplify in 2016. While at Amplify, Smith has trebled the agency’s creative department and capabilities. Notable highlights helmed under his stewardship include the multi award-winning Google ‘Curiosity Rooms’, Airbnb ‘Night at the Louvre’ and PlayStation 5 ‘Play Has No Limits’. Smith is also a key figure in Amplify’s on-going international expansion, ensuring the agency’s bar-setting standards are seamlessly translated to overseas markets.
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