Trend

September 5th 2022

Place your Gen Alpha bets

To reach and engage with Gen A, brands must grapple at the intersection of identity and technology

Charlie Cottrell

Executive Editorial Director We Are Social

Guest Author

Charlie Cottrell

Executive Editorial Director We Are Social

About

Charlie launched We Are Social’s 40 strong editorial department, using journalism to build online communities around the world's biggest brands.

Related Tags

Youth children’s wellbeing

Users who viewed this article also looked at:

Trend

The Sun celebrates the shared obsession of the World Cup

The UK-wide campaign ‘World Cup For It’ is designed to showcase how The Sun app keeps the fans at peak World Cup fever 24/7.

Hot Pick

Haribo continues to deliver joy in HFSS friendly Kids’ Voices campaign

Fruitilicious is the latest iteration of the campaign from Quiet Storm.

Trend

The 2026 World Cup will not be won by rights alone

As World Cup value moves beyond official rights, the smartest brands will be those that understand where football culture is really being created.

Thought Leadership

System1’s campaigns of the month: May

Andrew Tindall shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.

Trend

Mobile marketers are pulling the plug too soon

The pressure to show quick returns can prevent long term growth, writes Jordan Shaver.

Case Studies

New Work

Agencies

Insights

BITE

Events

Archived Case Studies

News

Place your Gen Alpha bets

Charlie Cottrell

Charlie Cottrell

About

Related Tags

Users who viewed this article also looked at:

The Sun celebrates the shared obsession of the World Cup

Haribo continues to deliver joy in HFSS friendly Kids’ Voices campaign

The 2026 World Cup will not be won by rights alone

System1’s campaigns of the month: May

Mobile marketers are pulling the plug too soon

Want to access more content?

Individual Membership