Placing culture at the heart of creative
Ashika Chauhan shares the importance of culture and considers how AI will impact creativity in 2024
Ashika Chauhan
Executive Creative Director krow Group
About
Over two decades, Ashika has worked on digital, social and integrated creative for household name brands in the UK and Australia. She currently co-leads the integrated creative department and heads up krow’s in-house content studio. She has a passion for mentoring junior talent, producing creative that resonates with real people and keeping tabs on what opportunities emerging technology can provide us. Ashika has previously been listed in the DRUM Top 30, BIMA Hot 100 and Campaign/Creative Equals Future Leaders. She has been on the judging panel for D&AD New Blood, Gerety and Roses Awards.